Our Story
We launched in 1979 as a wholesale business focusing on optics within our nation.
Today, we are proud to operate in various industries: Optics, Fashion and E-Commerce.
We have expanded our presence within the Middle East, with over 12 brands retailed across 60+ stores in Egypt and the GCC.
Today, we are proud to operate in various industries: Optics, Fashion and E-Commerce.
We have expanded our presence within the Middle East, with over 12 brands retailed across 60+ stores in Egypt and the GCC.
our strategy
Expanding and emphasizing our story as the GO-TO optical retailer in the Egyptian market and reassuring our Baraka group’s position as the optical market leader in Egypt.
Strengthening our Fashion division profile through organic expansion.
Developing our e-commerce story by expanding our exclusive product offering and stretching our logistics reach in the Global market, starting with the GCC.
Strengthening our Fashion division profile through organic expansion.
Developing our e-commerce story by expanding our exclusive product offering and stretching our logistics reach in the Global market, starting with the GCC.
